Jasper in January

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January 16 - February 1 | 2026

Celebrate the season with everything that makes
our frostiest months also our most memorable.

Jasper in January

Welcome to the lighter side of winter.

For decades, Jasper in January has delivered joyful mountain culture and good times in any weather. Warm your toes and your heart at this playful festival with the help of your favourite winter activities!

Toque up for Jasper in January

Toque Up for Jasper in January

Celebrate the season and help showcase Jasper in January's community spirit by wearing an iconic symbol of Canadian winters: the toque! Tourism Jasper encourages businesses, staff, visitors and locals to dress up for Jasper's frostiest festival in their favourite toque, pom-pom optional. Whether you're inside, outside, at the hill, or on the clock, let's make the toque a Jasper winter uniform.

Winter Experiences

When Jasper snow comes to stay, Jasperites say, ‘time to play!’ Winter in the national park is nothing short of magical. Discover the many amazing and unique activities that will make this your new favourite season.

Jasper in January Stories

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January 12, 2023 in , ,

Wear a toque for Jasper in January

Bring, borrow or buy a toque to wear for Jasper’s frostiest festival.

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December 14, 2022 in ,

Rediscover Jasper in January, now lighter and brighter than ever

Get ready to celebrate the best that winter has to offer. For three decades, Jasper in January has been the nexus of joyful mountain culture and having good times in any weather. This year, we invite you to rediscover this playful festival with the help of your favourite seasonal activities, now featuring some fresh new twists.